Lürssen’s Coral Ocean yacht. Measuring 72.54 meters and recently refitted, one of the top 200 largest yachts. Image and details courtesy of BOAT International.
Each year the enchanting principality of Monaco hosts the prestigious Monaco Yacht Show (MYS). This extraordinary exhibition will take place at the end of September at Monaco’s famous Port Hercules.
Only the elite companies of the yachting industry are allowed to participate. This year 125 superyachts will be exhibited and 45 new launches debuted to an audience yacht savvy clientele.
Quattroelle, 86.11 metre by Lürssen Yachts. Image and details courtesy of Superyacht Times.
Theo Hooning, Secretary General of the Superyacht Builders Association declared the MYS “remains absolutely the one and only superyacht even in the world” and a major rendezvous for yacht builders.
The MYS is an important event where industry leaders and clientele are able to see the latest technologies and innovations. This compels the industry to push boundaries and create what was previously unheard of and for it to be executed in the most attractive way.
With boats on Suzanne Lovell Inc.’s mind, there is much to discover while attending the Monaco Yacht Show this year. With nearly 34,000 yacht owners in attendance in 2016, only the 2017 MYS edition could outdo itself.
Monaco, aerial view of Port Hercules at night. Image courtesy of The Best of Yachting.
With French Riviera neighbors Cannes and Nice, Monaco is well accustomed to hosting some of the world’s largest yachts each summer. According to BOAT International, the best times to visit Monaco during its superyacht season is May through September.
High season kicks off in May with the Monaco Formula One Grand Prix. This exhilarating event features F1 race cars speeding through the chic streets of Monaco and in front of the yachts lining the sea wall of Port Hercules.
Monaco is abuzz throughout the summer and ends with the Monaco Yacht Show in September. The MYS is the largest show of its kind and regularly attracts thousands of people to Monaco to see such magnificent yachts.
Yachts and superyachts berthed in Monaco’s Port Hercules during the Monaco Yacht Show. Image courtesy of Luxury Safes.
The 2016 edition of MYS boasted 109 superyachts on display. From the moment the show opened in late September until May 2017 when preparing for 2017 edition, 17.43% of the yachts sold for a total value of €451,400,000.
The most expensive yacht to sell following participation was the 85.1 metre Lürssen Yacht Solandge, which sold for a cool €155,000,000.
The impressive 85.1 metre Lürssen Yacht Solandge. Image and details courtesy of BOAT International.
The visibility and exposure that the MYS provides to the superyachts on display is unrivaled. The marketing opportunities surrounding participation are endless. And, as the MYS points out, if no one knows a yacht is for sale and no one has the opportunity to see her savoring the Mediterranean glory, then the task of selling her will be infinitely more challenging.
The Monaco Yacht Show has given us plenty to look forward to in the MYS 2017 edition: 34,000 participants, 580 exhibitors, 42,000 square meters of exhibition space, 125 superyachts on display, 15 prestige cars at the car deck, and 2 helicopters on display to name a few.
Pink Gin, a Baltic Yacht superyacht, and keel bulb art. A very personalized yacht, top to bottom, no doubt a reflection of the lucky owner. Images courtesy of Baltic Yacht Instagram.
Open to the MYS attendees is the Upper Deck Lounge. Completely fitted with stylish interior marine furnishings for clientele, the Upper Deck Lounge is a relaxing and luxurious environment. It is here on the Upper Deck Lounge and aboard the displayed yachts that patrons can observe the latest offerings by top interior designers.
With a variety of interior yacht design firms, some of our favorites include Frank Pollaro, Nature Squared, and CG Design.
A suite of onboard furniture designed by Pollaro Yacht Furniture.
Founded in 1988 Pollaro Yacht Furniture produces museum quality furniture. All pieces are designed and produced in Pollaro’s workshop and without the use of computer aided technology — All pieces are completed handcrafted with enormous pride and precision.
A Macassar ebony side table with inlay. Image courtesy of Pollaro Yacht Furniture.
Our longstanding relationship with Frank Pollaro gives us every confidence in all pieces included in their portfolio. Frank Pollaro and his highly skilled team of artisans have been producing museum quality furniture for over 25 years.
Clients are encouraged to visit their workshop to hand-select the wood to be used on their design. Frank Pollaro boasts the largest collection of exotic woods in the world allowing the Pollaro team to create exceptional furniture pieces with rare grain patterns. It is always a pleasure working with Frank and his wildly talented team. We look forward to what we can create together!
Nature Squared is a Swiss company who not only creates luxury products but does so sustainably. This environmentally conscious company is a perfect match for clients who desire the finest furniture without the negative impact to our ecosystem.
A pair of Cracked Eggshell Chairs designed by Suzanne Lovell Inc. for Nature Squared. Image courtesy of Suzanne Lovell Inc.
Nature Squared, a luxury market materials specialist who employs heritage skills and techniques with nature’s raw materials to deliver surfaces and objects of unparalleled beauty. With all materials sustainable, Nature Squared blends of heritage craft and Hi-tech aiming to balance the needs of clients and the environments.
As Suzanne Lovell Inc. looks forward to designing yacht interiors, this Art Deco inspired handcrafted and sustainably built club chair would perfectly complement the yacht interiors of a stateroom or saloon.
Art Deco inspired club chair, reinvented and modernized by Suzanne Lovell Inc.
Beginning with our conceptual vision, the design is brought to life by many artisans – upholsterers, cabinet makers, jewelry cutters, and resin specialists among them.
The club chair is the first piece of this unique collaboration between Suzanne Lovell Inc. and Nature Squared. The chair has been reinvented and modernized by Suzanne and her team and produced by highly skilled craftsmen of Nature Squared.
Each chair is artistically designed and produced. These club chairs are available in a limited edition and signed by both Suzanne Lovell Inc. and Nature Squared.
With the Upper Deck Lounge and over one hundred yachts on display, patrons will undoubtedly be treated to the most fashionable of yacht interiors. A prime example is the Savannah. The Savannah is not only an extraordinary vessel, but her interiors are stunning!
Designed by CG Design, the main lounge of the Savannah flows seamlessly into the aft deck. Image and details courtesy of CG Design.
This 83.5 metre superyacht won the Motor Yacht of the Year and the prize for her class (Displacement Motor Yachts 1,300GT to 2.999GT) at the 2016 World Superyacht Awards.
CG Designer Cristina Gherardi described the design experience to Yacht Premiere as “not classic and not orthodox.”
The Nemo Lounge of the Savannah. Image courtesy of CG Design.
Not classic and not orthodox, but completely awe-inspiring are words that describe the engineering and design feat of the partially submerged Nemo Lounge of the Savannah.
This space is one of the most stable parts of the yacht and is perfect for watching sea life while remaining dry. This space also doubles as a theater with a drop-down screen that covers the glass.
A bedroom suite aboard the Savannah. Image courtesy of CG Design.
With no design detail left unattended by CG Design, these luxurious interiors make one want to remain at sea.
As Suzanne Lovell explained to Harriett Mays Powell in the August issue of BOAT International, Suzanne Lovell Inc. has been progressing towards designing a yacht. A client of ours, who wanted their penthouse to look like their beloved boat, was encouraged to move from a more traditional interior to one that held more refined contemporary details. The departure from a traditional interior proved successful as the client now wants their next boat to look like their home!
A formal dining table with a view aboard the Savannah. Image courtesy of CG Design.
The MYS is exclusively designed in an intimate and focused format for a delegation of new potential superyacht charterers and buyers or their reps, who will be given the tools to easily understand the charter or purchase decision-making process during the following four days of the Monaco Yacht Show.
The 2016 edition of the MYS was an incredible success. Each year the MYS has outdone itself and raised its own expectations. We are eagerly anticipating another successful MYS season!
The powerful bow of the Savannah while anchored at sea. Image courtesy of CG Design.
Cost:
A one day pass is €160 per person (online purchase available until September 27, 2017) and €175 per person (purchased at the show from September 27, 2017).
Professional Badge is valid for 4 days and is exclusively for nautical and luxury market professionals. It costs €590 per person (online purchase available from July 1, 2017 and €650 per person (purchase at the show from September 27, 2017).
Attire:
The attire is smart casual throughout the MYS and transitions to elegant attire for special events surrounding the MYS.
Location & Hours:
Port Hercules, Monaco
Entrance Quai Antoine 1er, Quai Louis II, Parvis Piscine
Wednesday, September 27th, through Saturday, September 30th, 10:00 am until 6:30 pm.