When two Italian brand powerhouses get together, the end result is, no doubt, gorgeous. Such was the case when Rubelli, the prolific Italian company founded in 1858, and Santoni, the famous shoe company which has been around since 1975, blended.
The idea came about when Giuseppe Santoni and his wife set forth to decorate their St. Moritz mountain house. Falling for Rubelli fabrics, Santoni started to think that perhaps introducing these amazing fabrics to his footwear designs would be a smash hit. Starting with the iconic polka-dot silk velvet that Gio Ponti created for the company in 1934, Santoni quickly realized that he was onto something!
Now, there are 48 models for both men and women which effortlessly merge Santoni and Rubelli. Nicolo Rubella, the great-great-grandson of founder, Lorenzo Rubelli, says they never considered shoes until approached, even though they've dressed both homes and bodies.
Rubella's fabric comes from a mill in Cucciago which is near Como, Italy. Even though they've ventured into other realms such as lighting and furniture, footwear was an "adventure". For Santoni, learning to use this fabric was a challenge. "Working with upholstery fabric is a great deal more complicated than leather, as it is neither flexible nor resistant", says Santoni. Luckily, they quickly learned to adapt their technology and use different needles.
The point is to make "objects of desire" and to create more growth and exposure to both brands.' We think they're off to a great start!