A fresh look is hitting Prada windows following the hire of the first new window designer for the company in many years. Italian designer, Martino Gamper, is taking over this monumental task from Dutch architect Rem Koolhaas and his design firm,OMA, after 25 years of their unique displays. For his inital installation called, “Corners” (currently on display until the end of March 2015), Gamper shows his love for the simplicity of geometry through simple installations made of wood veneer and other natural materials in contrasting shades. Boards were assembled to create corners, while landscape images are mounted in thin vertical stripes at the back of each niche with the mannequins at the forefront of the windows. London and Milan were the first storefronts to display this great theme; but all 350 stand-alone Prada stores are now taking part with their own slight variations.
Examples of Martino Gamper’s Prada window displays in Milan.
Images courtesy of: Deezen
Martino Gamper pays “homage” to the corner in his first set of installations for the fashion powerhouse, Prada.
Image couresty of: BWD
Rem Koolhaas has had a long and fruitful creative output for Prada, we have selected some of our favorites below. For more of OMA’s amazing work for Prada, from flagship stores, in-store technology, catwalks and lookbooks, click here.
Prada Epicenter in New York by Rem Koolhaas and OMA, 2001
Image courtesy of Prada via Vogue
Prada Women’s Catwalk by Rem Koolhaas and OMA, Spring/Summer 2010
Image courtesy of Prada via Vogue