Apparatus recently opened their first West Coast showroom in Los Angeles, marking a full circle for Gabriel Hendifar and Jeremy Anderson, Apparatus’ co-founders, who met in the California city seven years ago.
The 5,000-square-foot renovated warehouse space in Hollywood’s MacCadden Place is the brand’s third location, following the headquarters in New York City and a European outpost in Milan. Once a former television production studio, creative director Hendifar oversaw the design which features shadowy arcades and cracked flooring.
“Desaturated sunset tones” is the mood at the new Apparatus showroom. These tones complement the metallic and monochrome hues of the company’s lighting, furniture, and home objects.
Additional details include stony floors with delicate cracks, dark textured folding doors, and golden and cream rugs. Inside, there is an area that resembles an outdoor yard where a tree grows up from a huge stone planter. Alongside the planter is a matching table and velvety sofa which really couldn’t complement the area any better!
Displayed across that showroom are several collections from which Apparatus draws inspiration. All different yet with a smilier vibe, these inlcude the Wiener Werkstatte art movement, the forms of ceremonial objects used for ancient rituals, and Hendifar’s personal pieces which pay tribute to his Persian heritage.
The entrance has no street facing windows, rather it is made from an imposing steel and glass facade. All the light enters in from a row of windows 15 feet above the ground. The mood in the Los Angeles outpost beautifully echos the experience one has at Apparatus’ NYC location.
Hendifar said, “I’m always interested in how the things we make live in context. This particular space presented a context that felt like it required this statement.”
We absolutely love how the perfectly partitioned rooms display Apparatus’ high-end, crafted lighting pieces and art installations. Once those are in place, the geometric furniture and housewares meld right in!