Design
Hawkins New York
Nick Blaine and Paul Denoly are product designers who co-founded Hawkins New York in 2013. The curated lifestyle brand and Hudson Valley shop was born out of the pair’s desire to decorate their 1750s Dutch Colonial farmhouse with modern but timeless pieces. Unable to find exactly what they were looking for, Nick and Paul set out to create their own line of home furnishings and decor with designs that “mingle modern sensibilities with the utmost commitment to quality and value.”
Most of the items from Hawkins New York are inspired by Scandinavian and Japanese design coupled with an appreciation for simplicity. The blending of Nick’s minimalist style with Paul’s maximalist style, without sacrificing cleanliness and color, is what makes the pieces so unique!
Nick and Paul like to say that when they searched for quality materials that both FELT and LOOKED good at price-points that made sense, they could not find what they desired. Making their own enabled Hawkins New York to come to life.
Nick and Paul traveled the world to find those artisans and producers that could turn their ideas, sketches, and dreams into products. They wanted to do the opposite of what corporate America was doing where the artist was getting named, but not receiving any type of financial gain from the “partnership.” Nick and Paul wanted to ensure that the artisans they work with are an integral part of the success of their own products.
In addition, the pair realized that most important to them was an accessible price point for the unique design pieces they carry. Quick to note that they are still defining themselves, the pair says they will continue to focus on creating well-made and handcrafted home basics.
Hawkins New York plans to produce furniture in the future; currently, they are in the research phase. Even though they have opportunities to do furniture overseas, Nick and Paul don’t agree with those environmental impacts; thus, working with companies in North Carolina makes more sense to them. This would be another opportunity for their “bed linen people” as they can make upholstered linen… this leads to being able to produce a couch in twelve colors without too much additional work.
One thing that remains difficult for the pair is that they prefer vintage to new. With that, finding the perfect aesthetic that feels “a little vintage” without feeling fake has not been easy. They want to make sure that what they design and sell feels modern and fresh because to them, that is the key to what people want and how to run a business.
Currently, in addition to a robust e-commerce business, Hawkins New York also has boutiques in Hudson Valley, Manhattan, and Los Angeles. From everything we’ve seen… and read, one thing that’s clear is that Hawkins New York will continue to make inspiring home decor items that perfectly fit into today’s world!